AT&T Integrated Marketing Communications Advertising Plan (with L. McGann, J. Basmajian, T. Bowman, U. Overstreet) A full advertising plan for AT&T right before the merger with DirecTV (2014)
Cottage Inn Social Media Strategy (with F. Adamczyk, K. Domke, and J. Turner) A social media strategy for the pizza chain, Cottage Inn (2015).
Related Courses:
- Communication Strategy & New Media Advertising
- Digital Analytics & Content Management
- Digital Consumer Search & Marketing
- E-Tailing & Retailing
- Marketing Principles & Policies
- Marketing Research
Misc. Business Courses:
- Behavior in Organizations
- Corporate Finance
- Corporate Responsibility
- Critical Thinking
- Intro to Operations Management
- Managerial Communications
- Managerial Economics & Business Strategy
- Project Management & Leadership Skills
- Quantitative Model & Analysis
- Strategic Management
- The Legal Environment of Business